About Me

Veteran art/creative director and all around badass. I bring to the table 10 years of experience in UI/UX and digital illustration. My greatest weakness is that I work too damn hard. My greatest strength - is my ability to recognize my own weaknesses.  I'm a fucking snowflake.


Work History

2012-Present: Art Director
Shaker, Israel

Online casino games start-up. Leading a team of designers responsible for the products UX and UI, illustration & animation language (isometric worlds and 2d) , working closely with the product team on prototyping and part of the managment team.

2011: Head of Design
Media Applications LTD, Israel

Managed a team of designers responsible for UX and UI design for various applications and websites.

2009-2011: Art Director
Reimage LTD, Israel

Responsibilities included web design, UI, landing pages, design for online marketing. 

2009: Senior Designer
Grey Interactive, Israel

Interactive design services for brands such as: Israel Lottery, Seat Motors, Microsoft, Bezeq, etc.

2008-2009: Creative Director
eKidU.net, Canada

Responsibilities included product and concept development for online education, art direction for interactive and print.

2008 – 2009: Founding Partner
SCORE:plug, Israel

Online gaming start-up. Responsible for project UI specification, project art director and design of the website and plug.

2006 – 2008: Creative Director
 Time to Know LTD, Israel

Online education, responsible for overall concept and visual design for the virtual world. Responsibilities included: leading a design team, maintaining style consistency, background and character design, UI design and creating content.

2005 – 2006: Art Director
ACW-Grey, Israel

Commercial art director, responsible for brands Bezeq and Pelephone. 

2007 – Present

Freelance Commercial Illustrator and Designer, UX/UI Expert, Art Director for a Variety of International Clients. Cofounder of TeaPartyStudio.com.